App keyword optimization is a well-known definition not only to marketers but also to developers and entrepreneurs, who want to promote their application and attract as many downloads as possible. Keywords are words, which are used in a particular search query, when users are searching for a certain app.
That is why optimization of keywords is a crucial stage of promoting your application. If you don’t devote enough time and efforts to the process, you risk dropping your positions in the search results.
Remember, optimization of keywords is a constant process, as it greatly depends on the market, its leaders and original traffic. Improving keywords in your title and description is a great way to increase productivity of your app.
Here are the main benefits of investing your time in optimizing app’s keywords:
- Attracting quality traffic to the app. Proper keywords will drive users, who are genuinely interested in the product;
- Providing first class content. Thoughtful keywords, inserted to your product’s description will constantly attract new customers and fulfill their needs;
- Evaluation potential of the market. When you know which words are popular, you can understand how the market behaves.
If you are launching an app at Google Play Market, you need to remember that it is different from App Store and requires more time and efforts. To ensure success of your app, you need to pay attention literally to every word of the title and description. That is why google play keywords play a crucial part in increasing popularity of your app at Google Play Market.
When launching a new app, you will need to provide such text elements, as title, short and long descriptions. However, you should also pay attention to the name of your company and URL, as they can also affect the ranking by keywords.
Google play store keywords become more than important especially because hitting the highest ranks is a long and time-consuming process. That is why you need to be patient, follow all the recommendations of the market and choose a niche with less competitors.
App store keywords are one of the most popular and important elements, when it comes to app’s optimization at App Store. It is filled with hundreds of thousands applications, so you need to make sure your title and description stand out from the rest.
Remember that the name of your app has the highest potential in ranking applications according to keywords. The title of your app is the first thing users see, so you need to make sure that it reflects their requests and interests. That is why you need to research the market, study the target audience and analyze your competitors.
Here are the demands of the store to consider if you want your app store keyword optimization to be a success:
- 30 characters for the title;
- 30 characters for the subtitle;
- Unlimited description, which is not included to the results of the keyword search;
- 170 characters for the promotion text;
- 170 characters for the keywords, which need to be separated with commas.
ASOPlanet is a unique app store and google play store keyword tool, which gives you a chance to create a winning content by inserting relevant keywords.
We not only help you to fill your description and title with necessary words but also analyze the market, study behavior of the target audience, calculate risks and decide which tactics to use. Together we will make the process of choosing keywords simple and fun. We will never leave you alone and will achieve outstanding results, increasing the number of downloads and installs, based on your requirements on any market of the world!
